U.S. Rep. Jasmine Crockett, a Dallas Democrat, launched her campaign for the U.S. Senate on Monday.
Her stirring debut led directly into President Donald Trump’s past attacks on her.
Crockett debuted her Senate run with an ad that was released on X and at an event in Dallas.
Jasmine Crockett launched her campaign for the U.S. Senate on Monday
Highlights
- Jasmine Crockett launched her U.S. Senate campaign with a bold ad featuring Trump's insults as a central message.
- Her campaign event in Dallas attracted over 200 supporters, emphasizing affordability and civil rights issues.
- Crockett's Senate run intensifies the Democratic primary, now mainly against state Rep. James Talarico.
- National polls show Crockett leading the Democratic primary field even before her official announcement.
Image credits: JasmineForUS/X
The ad plays Trump’s insult of her, calling her “low IQ,” over footage of Crockett looking into the camera, turning his comments into the central message of her launch.
“How about this new one they have? Their new star, Crockett. How about her? She’s the new star of the Democrat Party, Jasmine Crockett. They’re in big trouble,” Trump can be heard saying in the video.
“Somebody said the other day, she’s one of the leaders of the party. I said, ‘You gotta be kidding.”
“Oh man, oh man. She’s a very low-IQ person … now they’re gonna rely on Crockett. Crockett’s gonna bring them back,” Trump says as the ad ends.
Liberal commentators enjoyed Crockett’s ad. Ed Krassenstein called it “brilliant,” saying, “Republicans should be terrified.”
Democratic strategist Adam Parkhomenko called Crockett “smart, fearless, relentless, and she doesn’t back down from anybody,” before saying, “This is the matchup Texas deserves. Let’s go.”
Crockett formally announced her Senate bid at an event in Dallas on Monday. “I’m not running just to run,” Crockett said at the event. “This is about winning. As a candidate who is constantly attacked and seen as a threat—it’s because I am.”
The firebrand added, “I’m a threat to a system that works to protect politics as usual. I’m a threat to those who have lost their moral compass and abandoned their moral purpose.”
“Let me be clear, the reason that the governor’s always got time to call out my name is because he understands that I know how to speak to everybody, not just some folk,” Crockett said.
“I’m here to address those Texans specifically who feel as their votes doesn’t matter. Let me tell you, it does.”
“They tell us that Texas is red. They are lying,” Crockett added, arguing that “the reality is that most Texans don’t get out to vote.”
The event drew more than 200 supporters, including local officials and community leaders. It featured an impromptu performance from musical artist Cameron McCloud, who rapped in support of Crockett’s candidacy.
Crockett emphasized affordability and civil rights as central issues in her campaign.
‘I’m a threat to those who have lost their moral compass,’ Crockett said
Image credits: Jemal Countess/Getty Images
Her Senate run adds new weight to an already competitive Democratic primary. She joins state Rep. James Talarico, who entered earlier and has positioned himself as a communicator with a progressive Christian message.
Fellow Dallasite Democrat Colin Allred dropped out of the Senate race early Monday morning, potentially making it easier for Crockett. Allred, the 2024 Democratic nominee, and Talarico have been running for months. The primary is on March 3.
Talarico welcomed Crockett to the race in a statement, emphasizing that his campaign is still well-positioned to win.
“We’re building a movement in Texas—fueled by record-breaking grassroots fundraising and 10,000 volunteers who are putting in the work to defeat the billionaire mega-donors and puppet politicians who have taken over our state,” Talarico said.
“Our movement is rooted in unity over division—so we welcome Congresswoman Crockett into this race.”
Image credits: Tommaso Boddi/Getty Images
National Republican Senatorial Committee polls showed Crockett leading the Democratic primary field, even before her official announcement. Crockett previously told Politico she would run for Senate only if data from her internal campaign polling showed she could win a general election.
She enters with high-name recognition, a national profile built from viral clashes with Republican lawmakers, and strong fundraising.
“A few months ago, it was reported that Jasmine Crockett’s phone lock screen is a photo of herself,” GOP operative Matt Wolking said. “Today, her launch ad continues the theme.”
“I never thought I’d say this, but I agree with every word of this Jasmine Crockett ad,” conservative commentator Matt Walsh wrote.
Crockett’s entry into the Senate race brings the Democrats a step closer to resolving the redistricting dilemma in North Texas, after Republicans redrew the congressional map to shrink the number of blue-leaning seats in the House from three to two. Now, at least one of the region’s Democrats will be out of Congress come 2027.
With Crockett running for U.S. Senate, she has effectively given up her House seat in 2026, leaving Julie Johnson and Marc Veasey no longer having to run against each other for survival.